Via The Washington Post:
The Wizards announced Friday night that their new G League affiliate — scheduled to debut for the 2018-19 season and play its home games in a new Southeast arena — will be called the Capital City Go-Go, paying homage to one of Washington’s beloved musical traditions.
The team will share a red, white and blue color scheme with its parent franchise, and the logo will incorporate the same basketball used in the Wizards logo.
“I felt, and we felt, that we wanted to have something that was very, very connected to Anacostia and the community, and make it as D.C.-relatable as possible,” owner Ted Leonsis said in an interview this week. “I think the [go-go] community really appreciates that and enjoys it and likes it, and I think it’s a good thing for Washington, D.C. Having that connection to the heritage, and doing it in a respectful way is [part of] our social responsibility of owning these teams.”
And so go-go music — that distinctive beat described by The Post’s Chris Richards as “Washington’s native party music” and the city’s “percussion-heavy neighborhood sound — will be featured during the game presentation for the new affiliate, the 27th developmental-league team owned by an NBA franchise. The Wizards made the announcement Friday during their second annual “Go-Go Night,” featuring a postgame concert from well-known D.C. acts. Leonsis and other Monumental executives had previously presented the name and logo to a group of local musicians during the selection process, because “we wanted their feedback, we wanted to make sure we were doing the right thing,” said Hunter Lochmann, Monumental’s senior VP of marketing brand & strategy.
