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Episode 3: Band Website Content

The Business of Music - And Your Role In It - Episode Three: Band Website Content

In this episode we focus on the band website’s content. When it comes to the site’s content, always keep in mind of the understanding that you are either deepening or you are diminishing your relationship with your visitors.

Another thing you may really want to consider (which I did not mention in the video) is the type of email address to use when correspoding regarding your band website.   People tend to take you more seriously when you are corresponding with them using a geniune email address, instead of the generic ones (i.e., yahoo.com, hotmail.com, gmai.com, etc.).  Using a good and dependable service like BlueHost (which the host the TMOTTGoGo website) to host your website, supplies you unlimited email accounts, allowing you to have a seperate account for any particular cause, as well as more than one person, yet using the same email base (i.e.,  yourname@yourbandwebsite.com).

Posted under BUSINESS, COMMENTARY, HOWTO, MUSIC, MUSIC BUSINESS by Kato on Thursday 30 April 2009 at 12:38 pm

Why Artist Development Makes A Difference

Artist development in the music industry has evolved over time, leaving most of the early progress to the artist themselves. For the most part, the days are gone when a record label developed up and coming talent. The question continuously arises for those young artists, “where do I start”? With the advent of the Internet, the possibilities are mind boggling.

Many artists put in their mission statement, simply that they want a record deal, thinking that is all they need to succeed for career in music. Most don’t have a clue what it takes to get that deal, let alone maintain that career.

Artist development is a huge area overlooked by far too many artists and bands. Let’s explore the question, “What is artist development”?

A record label A&R rep once “discovered” fresh new faces in clubs, bars or word of mouth and would then support them, cultivate their creativeness, build up their fan base, and guide their direction with the intent of turning them into superstars. All of this of course, was with the intent of selling those 45’s, LPs, cassette’s and CDs. Gradually, many labels moved more into product development, which meant they are focused more on the immediacy of sales of the latest CD (product) released, and not bringing the artist up to that point. And more often than not, naive artists were at the labels mercy.

In this Internet age, it is more the artist or band themselves that must build the quality sound that is ready as a commercially viable product. On top of that, they need to have an already established fan base, basic music business skills, perhaps even the early music sales of a well produced CD. Labels are looking for pre-packaged, very talented musicians that are already showing their value.

A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development – the ultimate sale of the music.

Checklist on what artist and product development necessitate:

*Exceptional vocals, musicianship and/or songwriting skills

*Continued education and enhancement of musical skills

*Quality equipment

*Performance ability

*Image creation and maintenance

*Plan of action, goal setting

*Exceptional promotion materials, including photographs, press releases and artwork

*Business management skills

*Marketing, publicity, and promotion knowledge, online and offline

*Professional management

*Basic knowledge of recording, producing, engineering, and mastering

*Basic knowledge of manufacturing, distribution, and sales online, brick and mortar and air-play

*Good choices in members, staff and advisors

*Physical and mental preparedness

*Basic knowledge of finances, accounting

*Law and legal issues: publishing, copyrighting, trademarks, and an attorney

*Alternative career options – even athletes need to have other options!

Tending to all areas of your music career may make the difference between a one hit wonder and longevity in this business. It’s been said, “If you think this is a piece of cake, you better go bake one.” The music business, again, is a business. Businesses need to make money. That’s worth repeating - the music business is a BUSINESS. Take the time to find out all you can about each of these steps in your journey.

That being said, an up and coming artist must begin somewhere…and if a career in the music business is the goal, then any naiveté must be addressed immediately! Knowledge is power. Power gives you leverage. And who knows…that entrepreneurial artist may just find they don’t need that particular record deal after all.

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Artistopia - The Ultimate Artist Development Resource http://www.artistopia.com is an artist development and community on the web providing music artists, songwriters and bands all the tools needed for displaying their talent, music business collaboration, marketing and networking. Online since 2003, Artistopia develops advanced technology solutions that leverage the Internet to both the music artist and music companies respective advantage.

Posted under COMMENTARY, HOWTO, MUSIC, MUSIC BUSINESS by Kato on Wednesday 29 April 2009 at 10:49 am

TSE’s Pick of the Week #85

Your Friendly, Neighbor, Stone Cold Hustler, TSE 2009

Your Friendly, Neighborhood, Stone Cold Hustler, TSE 2009

Posted under PICTURES, STYLE, TSE'S PICS by Kato on Monday 27 April 2009 at 6:25 am

HOLY SMOKE — IT’S SOULO!!!

This is an excerpt taken from the TMOTTGoGo DVD Magazine — 2003

HOLY SMOKE — IT’S SOULO!!!

In this excerpt, Filmmakers Kato & Weaze took a trip to the Takoma Station to catch a live performance by SOULO Band, and caught up with percussionist, Smoke, to question his authority. This was his response.

TMOTTGoGo DVD Magazine was originally released in 2003. This was the only DVD Magazine released by TMOTTGoGo, as well as the very first Go-Go DVD Magazine to ever be released.
More clips to come.

Posted under MUSIC, MUSIC BUSINESS, STYLE, TMOTT TV by Kato on Friday 24 April 2009 at 4:02 am

TSE’s Pick of the Week #84 - 4/20/09

Time To Teach These Youngins The Rudiments, TSE 2009

Time To Teach These Youngins' The Rudiments, TSE 2009

Posted under MOVIES, NEWS, PICTURES, STYLE by Kato on Monday 20 April 2009 at 4:57 am

What Is Go-Go? As Illustrated by Moe Shorter - 2003

This is an excerpt taken from the TMOTTGoGo DVD Magazine — 2003

What Is Go-Go? As Illustrated by Moe Shorter 2003

In this excerpt, Filmmaker Weaze caught up with Go-Go Coalition Chairman Maurice Shorter in the Barry Farms community, and asked him this question. This was his response.

TMOTTGoGo DVD Magazine was originally released in 2003. This was the only DVD Magazine released by TMOTTGoGo, as well as the very first Go-Go DVD Magazine to ever be released.
More clips to come.

Posted under BUSINESS, MUSIC, MUSIC BUSINESS, STYLE, TMOTT TV by Kato on Sunday 19 April 2009 at 3:15 pm

Backyard Band - Big G’s Birthday Celebration @ Club U - 2003 [ a TMOTT DVD Magazine Excerpt ]

This is an excerpt taken from the TMOTTGoGo DVD Magazine — 2003.

Backyard Band Live @ Club U - 2003

It was Anwan “Big G” Glover’s Birthday Celebration.
The band had jumped into the old school RE “Roll Call” groove and was honored with a guest appearance by legends Jas. Funk & Little Benny, who paid tribute to the Ghetto Prince.

TMOTTGoGo DVD Magazine was originally released in 2003. This was the only DVD Magazine released by TMOTTGoGo, as well as the very first Go-Go DVD Magazine to ever be released.
More clips to come.

Posted under BACKYARD BAND, MUSIC, SHOWS, STYLE, TMOTT TV by Kato on Saturday 18 April 2009 at 8:18 pm

Kato Interview with JoVan Smith of Designs By Jovee - 2003 [a TMOTT DVD Magazine Excerpt]

This is an excerpt taken from the TMOTTGoGo DVD Magazine — 2003.
In this particular clip, Kato is interview a young JaVon Smith, creator of Designs By Jovee.
There are times when it is almost difficult to understand parts of the interview, because they were actually just in the green room while an actual fashion show was in prograss. However, the information that JaVon shares, as well as the presentation that Designs By Jovee delivers, makes the watching of the clip very enjoyable.

TMOTTGoGo DVD Magazine was originally released in 2003. This was the only DVD Magazine released by TMOTTGoGo, as well as the very first Go-Go DVD Magazine to ever be released.
More clips to come.

Posted under STYLE, TMOTT TV by Kato on Saturday 18 April 2009 at 10:57 am

Voting Y’anna’s Best - Vol #3


Above is a video clip from Y’anna’s performance in BET’s “Sunday Best” (Season 2: Episode 5). This session showcases Yanni’s dynamic performance of John Mayer’s “Waiting on the World To Change.”

Posted under MUSIC, STYLE, Y'ANNA CRAWLEY by Kato on Wednesday 15 April 2009 at 8:55 am

TSE’s Pick of the Week #83 - 4/13/09

Been Drinking Getting His Haw Hee On, TSE 2009

Been Drinking Getting His "Haw Hee" On, TSE 2008

Posted under PICTURES, STYLE, TSE'S PICS by Kato on Monday 13 April 2009 at 8:07 am

TMOTT TV’s The Vault - Junkyard Band - GoGo Live II @ The Capital Center

TMOTT TV’s The Vault - Junkyard Band - GoGo Live II @ The Capital Center

“The Vault” is a segment of TMOTT TV where we open the vault and take you on cruises through a series of live concerts performed by Washington DC area Go-Go Band… past & present.

In this volume, TMOTTGoGo takes you on a trip back to 1988, as the Junkyard Band rocks the stage of the Capital Center, teaching the whole city the real meaning of the word and dance… “Hee Haw”.

Posted under UNCATEGORIZED by Kato on Sunday 12 April 2009 at 7:20 pm

The Internet Has Become the New Record Store

By Moira Jansen

As with many industries, advances in technology have paved the way for more people to take advantage of more opportunity. The music industry is a prime example of how the increase of internet technology has resulted in an increase in artists being able to fulfill their dream of creating music to share with the world. There was a time and a place when music was recorded only in big studios with exclusive clients. There were only a handful of bands and groups who had access to these media centers, and only they were able to utilize the technology inside to help create recorded tracks. As a result, there were only a few recording labels who employed a select few musicians to work with. Today, however, there are an innumerable amount of people recording and producing music in a myriad of locations - people no longer need to rely on expensive and busy recording studios, they can record music in their basements and living rooms, just by using their computers.

With that being said, there are a number of obvious reasons that the internet has become one of the most important and powerful tools for anybody looking to make music more than a simple hobby. The internet that one uses and relies on is as important as the content and sound of the music itself - if either element is missing, it will be near impossible for an amateur to turn professional in a realistic fashion. Satellite internet provides users with the fastest and most reliable way to connect to the internet, and is undoubtedly the wisest choice for anybody who is serious about pursing a self-made music career.

First and foremost, speed is the name of the game when it comes to internet connection: without enough power, you will spend most of your days waiting for pages to load and files to upload or download. Satellite internet broadband connections are up to 50 times faster than a dial-up, and can therefore be relied upon to cut the amount of time you spend waiting on the internet (as opposed to actually using it) in half. If you are looking to launch a career as an aspiring musician, the time you save in this respect can be spent on more important things like writing lyrics to your newest, unrecorded song, or editing the track you composed the night before. Regardless of how you use it, being provided extra time in today’s constantly moving world is near impossible to truly quantify - something only satellite internet can offer. Furthermore, satellite broadband connections are more reliable than many of the competing options available on the market today. With customer service at a considerably higher level than with some cable or DSL connections, you can rest assured that if a problem were to occur - as they often due when it comes to computers and the internet as a whole - you will be taken care of by a professional and responsible staff and customer service agents. The cable company, no matter how hard they may try, cannot honestly and genuinely offer you the same reassurance.

Considering how much today’s music business relies on the internet for general communication, uploading of new tracks and large files to websites, as well as other internet-based activities, it is impossible to ignore the blatant advantages that a satellite broadband connection provides you.

To really enjoy the Internet, make the switch from dial-up to Hughes Net. The leading satellite internet provider enables connections up to 50 times faster than dial-up. Go with Hughes Net internet and simplify your life!

Posted under BUSINESS, COMMENTARY, MUSIC, MUSIC BUSINESS by Kato on Wednesday 8 April 2009 at 2:34 am

VOTING… Y’ANNA’S THE BEST - AGAIN!!

Above is a video clip from Y’anni’s performance in BET’s “Sunday Best” (Season 2: Episode 5). Her soul stirring and fiery performance in this clip justifies how much Yanni has definitely been placed perfectly in her element.

Originally broadcast on date: 04/5/09

Posted under MUSIC, STYLE, Y'ANNA CRAWLEY by Kato on Tuesday 7 April 2009 at 3:02 am

TSE’s Pick of the Week #82 - 4/6/09

In Haydees (the Ladies of the 80s) Run DC, TSE 2009

At Haydee's (the Ladies of the 80's) Run DC, TSE 2009

Posted under PICTURES, STYLE, TSE'S PICS by Kato on Monday 6 April 2009 at 9:04 am

I Still Remember Terrence Johnson

By Kato

There have been many events that have occurred throughout the 20th Century. Many that has happened before my lifetime, of course, and many during. The one that pops in my head at the moment is the disheartening life of Terrence Johnson. I believe this one sticks to me at the moment because it was so close to home. We followed it from the beginning to the end. We know and understand many of the situations that we as young black males have had and continue to have when dealing with officials. And, in many ways, it has effected our thoughts and perceptions when it comes to dealing with law enforcement.

In 1997, Terrence Johnson was surrounded by police officers after robbing a NationsBank in Aberdeen, Maryland, put a gun to his head and took his own life. I was driving on my way home from work when the news flashed across the radio. The moment I heard it, a sensation of stillness came over me. Instantly, my mind began to flash back 19 years when the news first spread throughout the neighborhood, “that dude from Bladensburg name Terrence Johnson” killed two police officers. Like the blinking of a slide projector, my mind began to jump through the different pictures that were shown on TV of Terrence being led by police officers. Back then, it didn’t occur to me just how young he looked. But then again, I was two years younger. However, during those first couple of years, I got older and watched as he got older.

Continuing down the road, my mind took me to the time I watched him being interviews on WHMM Channel 32 just nine years ago. That’s when reality finally set in. “He’s dead!”

From that moment on, I couldn’t help but shed tears. But my tears weren’t just tears of grief. They were hammered with spurts of anger. “But at whom?” That was the question. I wasn’t sure if I was angry with him for taking that detour, or angry at society for paving that road.

The one thing that I am sure of is that this situation hits so close to home it terrifies me. To me, Terrence Johnson symbolizes a life in a time — a time that I can personally identify with. You see, when I looked at Terrence Johnson, I saw myself. Not only myself, but also a whole lot of people I know and grew up with. And, I am truly aware that it could have been me or any other kid I knew held in that police station that night.

That’s why I feel that those of us who really defended him were sincere. Deep inside, we wanted to see that something positive could blossom out of something so negative. So, when they finally released him, we became contented - and watched. Even when we didn’t realize that we were still watching, we watched. I feel this because every time his name was mentioned, heads turned. They still turn. But, what is it that we really see? I, myself, see a life that ended the way it began.

I’m led to a scripture that says, “we reap what we sow.” In this, I don’t mean Terrence. I mean society. What we are seeing, in my opinion, is the fruit of racism. Obviously that’s how it all began in the first place. What I see is a while officer handling a situation based on his views of a young black boy in the metropolitan area. That’s why there are so many of us asking questions such as: “Why would he do a thing like that?” or “Why didn’t he just go to someone if he was having problems?” or “Did he really shoot himself or was he set up?” It’s because we refuse to accept the label society has planted on him as a “cold-blooded killer.”

Therefore, in defense of the name Terrence Johnson, I would like to lead you through a story, while asking you just one question. Every time this question is asked, I would like for you to write down your answer. In doing this, I want to embrace a scenario from the move, “A Time To Kill.”

Picture this. You are fifteen years old. It’s nighttime. You and your brother are pulled over by three police cars and aggressively taken into the police station. You have not been charged with anything although you are told that your brother is suspected of breaking and entering. In the police station, you find yourself treated different from the others there and you’re sure it’s because you are black. The aggressive treatment continues as you are questioned by one of the officers.
How do you feel?

Let’s say this officer begins to grow more and more agitated because he doesn’t feel that you are answering his questions in a timely manner. In the midst of his agitation, he kicks your chair from under you, causing you to fall to the floor (by the way, you are handcuffed). Again, he gets agitated and kicks it again.
How do you feel?

At this point, you’re hurt. You shout to the officer that he can’t do this to you, and in response, he ‘backhands’ you for “getting smart-mouthed.”
How do you feel?

You begin to cry, because deep down inside you know that there isn’t too much that you can do about it. In defeated anger, you decide to try and pick up the chair to throw, but are attacked by three other officers and thrown up against the wall. Then, one of the officers says, “Take his handcuffs off. I’m gonna kick his black ass!”
How do you feel?

They take the handcuffs off of you and shove you into an empty room, where the threatening officer comes in and begins beating on you. You feel blood beginning to drip from your head. How do you feel?

You try to fight back by biting him in the chest, but he’s bigger and stronger that you. He then knees you in the chest causing you to fall backwards.
How do you feel?

As you fall backwards, your hand grips hold of his gun and it rips from the holster.
How do you feel?

You get up off of the ground and realize the gun is in your hand. The officer realizes also, and begins charging toward you for having the gun.
How do you feel?

You panic. Anxiety has grown to enormous proportions. You start to run out, but are thoroughly beaten by several other police officers. Although you’re fifteen years old, you’re on your way to be tried as an adult for the murders of two police officers.
How do you feel?

Time has gone by, but the horror of that night sill lingers on. It’s everywhere, especially in the media. You’ve aged a little. You’re now 17. So far, you’ve been transferred in and out of court, fighting a bail bond of one million dollars, called a liar regarding your side of the story, transferred from jail to jail, placed in adult prisons and treated as the lowest scum of the earth. Contrary to your beliefs, your name has been through the media as a “cold-blooded cop killer.” Schools have denied you of attending any classes. You’ve been continuously threatened and beaten. Your family and friends have been receiving numerous death threats. And, in conclusion, you’re found guilty of manslaughter and sent to prison for 25 years.
How do you feel?

Okay. Many years have passed. You’re now 31 years old. You can faintly remember what life was like before that dark night in the police station, such as: spending time with a girlfriend, hanging out at drive-in movies and going to Busch Gardens with your friends. But the moments that stick in your mind most are learning how to survive inside of the prison walls, getting jumped and robbed by fellow prisoners, getting beat up by the prison guards in front of your mother, constant counseling sessions trying to convince you that you’re a “cold-blooded cop killer,” and spending days in the hole where you were allowed nothing but a toilet and the skin on your back.

However, some light has shined on you during that time and along with the unhappiness, hopeful moments have come your way. There have been people supporting you. You have been able to receive your GED, AA Degree and BS Degree in Business Management with a 3.6 average. You’ve obtained vocational skills in carpentry, ceramics and office automation. You’ve even been able to get married.

Finally, it has happened. After 17 years of total adversity, and although opposed by strong disapproval from the same police department that placed you here, you are released. You are free to begin the life you had long dreamed.
How do you feel?

Your second chance in life has started out great! People from everywhere recognize you and express their support for you. Lawyers and businessmen seem to have placed you under their wings. You’re about to pursue law school. You’ve been given money and a place to stay for a while free of charge. People constantly want to support you. You get the opportunity to help participate in the Million Man March. You’ve even been addressed regarding a book and movie deal about your life.
How do you feel?

Okay. Two years have passed since you’ve been released. It isn’t as bad as a few years before, but it isn’t the same as when you first got out. In trying to attend law school at Howard University, you’ve found that you weren’t wanted there. So, instead, you registered at UDC. You still have supporters, but you also have those who say, “Just watch him! He’ll prove the criminal he really is!” You’re paying rent now, and it has become a pressure. Marriage isn’t quite what you hoped it would be, and finally there’s divorce. You’ve been threatened with eviction. Your father’s sick and your mother isn’t doing well. There’s a familiar sense of despair beginning to lurk back in. Although you haven’t felt it in a few of years, you know the feeling when it hits you. Oh-oh! Wait! There’s a financial dilemma at the school. Due to city cutbacks, the grants given to you for classes have been withdrawn. You have to withdraw from school.
How do you feel?

Take a moment to look at your life. Does the bad out weigh the good? There are a lot of people out there watching for many different reasons. What do you have to show for it? What have you really accomplished that matters at this point? What’s ahead for you? How many people are depending on you? And, how are you going to pay those DAMN BILLS!? That’s the problem. All you need is the money to get out of this slump and things will get back to running again. But, that’s a lot of money we’re talking about. Don’t forget about tuition. Don’t forget to pay that rent or else. Let’s not forget that you have a new baby boy to take care of. Dad’s test results for prostate cancer will be back soon. You need a lot of money - now! “A man ain’t a man unless he takes care of his own.” I’ve got an idea. Let’s check out the happenings around the way. Hook up with some of the homies and make some quick cash - get right back on my feet. But, it’s got to be something swift - something that’s going to last for a while. At least until this book or movie deal comes through.

Okay. Your brother and you agree to pull off a heist. A bank job. You’ve been locked up. You know the stories of how it’s supposed to be done. It’s an ‘in and out’ thing. Slip in there. Take the money and ‘presto’, slip right back out. Nobody will get hurt. Remember, you don’t want to hurt nobody. It’s not about that. And, you damn sure don’t want to end back up in prison. Anything but that! You and your brother go out of the area to do it. You and your brother rob the bank. However, in trying to slip back out, you find that it’s not quite as simple as you thought. The police stop you. Now, this scene here looks very familiar. You know exactly where this scene leads. Face it. You blew it again. You’ve tried it the right way and it didn’t work. You’ve tried it the wrong way and it didn’t work. What do you see? It just won’t work! You just can’t win! Forget it!
How do you feel?

Terrence once said that he hadn’t been happy in so long, he didn’t know what it felt like. He also said that managing a prison life required a certain mindset - one that he really didn’t have. I’m not saying that I agree with my brother’s decisions - but I understand!

Posted under COMMENTARY by Kato on Thursday 2 April 2009 at 4:14 pm

VOTING… Y’ANNA’S THE BEST!!!


Above is a video clip from Y’anna’s performance in BET’s “Sunday Best” (Season 2: Episode 4). As the vocal competition slowly winds down, Y’anna has found herself included into the Top 10, which gives her a ticket for another week to once again let her God’s gift of voice shine.

Originally broadcasted on date: 03/29/09

LOG ON RIGHT NOW TO CAST YOUR VOTE FOR Y’ANNA:

http://www.bet.com/OnTV/BETShows/sundaybest2/sundaybest2_poll_ThisWeeksBest.htm

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Posted under MUSIC, Y'ANNA CRAWLEY by Kato on Thursday 2 April 2009 at 2:10 am